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This is a thread for Outlets who are looking at marketing to the forumers on this forum. Interesting links on Digital/ Online/ Social Marketing will be included here for insightful reading.

How Marketers Use Online Influencers to Boost Branding Efforts
http://adage.com/digital/article?article_id=141147

On how to identify the important "influencers", esp in a forum like this, to engage and persuade them to create  "word of mouth" marketing on your outlet.

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Tip of the day (08 Jan 2010)

Wondered about the popularity of your outlet compared with the other outlets? 1 easy way is to see the position of your outlet thread? This is because each time someone posts or asks a question, the outlet thread goes to the top of the All Thai Discos Board.

You can also use this forum to engage forumers by answering the different questions from forumers. Typical questions include drink prices and opening hours. Dont refrain from telling everyone that you are the outlet manager or even outlet owner. This gives forumers a chance to ask questions and you can create interest and curiosity about your outlet.

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http://adage.com/digitalnext/article?article_id=143404

Online display, primarily a brand advertising medium (as measured by revenue), has traditionally been sold on the basis of sites and specific media placements, or via ad networks that aggregate sites into vertical channels. Now, with the evolution of online ad targeting techniques and the rapid growth of a market for consumer targeting data, it is increasingly common to sell advertising on the basis of audience, reaching individual web users based on specific data about that user.

SingThaiDisco is the best place to reach out to Thai Disco Customers, Thai Culture Lovers and Travellers. No middleman and no extra fees. Targetted, affordable and effective.

Download our new Media Card: www.singthaidisco.com/advertising/MediaCard.pdf
Call us at +65 9126 2960.

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http://www.bbrisco.com/2010/05/social.html

This blog post is by the CEO of Interbrands, a listed Internet Media Company in US that owns and manages forums and online communities.

User Perspective:

* More than 50% of all internet visits are now to UGC/social media sites
* More than 75% of time spent on the internet is "social"
* Facebook now captures as much time spent on the internet as Google, Yahoo, and AOL
* Social media is crossing the chasm to lead video convergence

Advertiser and Publisher perspective:

* More than 80% of consumers are influenced by social marketing
* For certain types of topical content, Facebook generates more referrals than Google
* Social Marketing Optimization (SMO) is the new SEO.

STD forum is the dominant social media platform for TD and Thai Culture in Singapore. Reach out to influencers here now or be left behind.